Tuesday, August 19, 2014

Top 10 tips to improving your SEO

Search Engine Optimization plays a crucial role in site development. It plays a crucial process of affecting the visibility of website or a webpage in a search engine's natural or un-paid's search results.

Here we provide 10 best tips to improve your SEO. Make best use of it.

1. Keyword Research :

The keywords are very important in building the content. Make sure that the content is rich of keywords. The search engine can be optimized mainly by the keywords. SEO tools will also allow you to see the levels of competition for the mot popular keywords. This will allow you to optimize your campaign for the most effective keyword use.

2. Link Building :

A high Google rank is the top aim for all the bloggers. The more your page link is backed up in more sites the high rank that you get for your site. Make sure that the sites that you are backing up your link are more genuine and they are most visited sites.Make your content genuine and some of the tools also help in making your links popular and make that you have valid links.

3. Deep Linking :

Maintain relevant links for your content. Not only the homepage link and site link can help you in building the page link  but also the relevant links for your content also helps. The homepage links makes your site to show last in searches, but the relevant links helps to link your site in many searches and improve your page ranking.

4. Site Maps :

The site maps makes the ease of navigating for your websites. It allows web crawlers to find your site with easier to find and reduce number of clicks for finding it. Make sure that your site has this site maps for easy navigation for the users and also for the web crawlers to find you. There are some of the ways for building your site map, XML sitemaps is one of the process. It consist of a list of all pages and include the dates the pages were last modified. XML sitemaps are submitted to search engines to help them find and link to all of the content on your site.

5. Relevant Content :

Make your posts more relevant to the content of your site. The title for the post and the content must be same. Make your content with rich keywords, but also make sure that you maintain the relevant content of your posts and site. It helps in building your site map and also easy for the users to read the content.

6. Optimize Mega tags :

The Meta tags are in the code of the site. The two most important meta tags are the description and keywords. Meta tags summarize what the site is about and are still have a role in the search rankings.

The description tag is what users will read when your page comes up in search listings and can make the difference between them clicking on your site or not. The recommended length for the description meta tag is 150 – 200 characters. The description tag should have a few keywords within it but should not be stuffed with keywords, this should read like a sentence, not a list.

Many search engines hold little importance to the keyword meta tags due to “keyword overstuffing”. However all search engines still recommend adding them. When putting your list together, you need to think of the terms people are likely to be searching for (see Keyword Research), so they are led to your site with relevant content. It is not useful to add too many duplicates to your site (e.g. SEO agency, SEO agencies, London SEO agency, etc) as these are essentially the same, it is better to pick one or two variations of each keyword.

 7. Use Alt Tags for Images

The alt tags will help SEO as a brief, descriptive alt tag can add relevant text to your source code, which search engines can see when indexing your site. A higher search ranking can be obtained with more relevant content, making these tags valuable.

The use of alt tags also helps the visually impaired who asses the site using screen reader. Whilst they cannot see the image, the alt tag describes what the image was off, so they do not miss any content from the site.

8. Social media

Not technically SEO, Social Media is a fast growing factor in getting your website noticed, and is an important element to include in plans.
Social Media is a term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. Some examples of social media sites and applications include Facebook, YouTube, Del.icio.us, Twitter, Digg, blogs and other sites that have content based on user participation and user-generated content (UGC).

To achieve the most form social media it is important to have a give and take relationship. Helping members out with retreats, or digs or giving helpful advice will increase the effectiveness of this media.

Read How To Promote Your Blog

9. Ensure Domain Name Contains keywords

You do not need to pack lots of keywords into your domain name, but a few carefully chosen keywords to highlight the topic of the website are useful. Too many keywords in the domain name can make a site look like it is spam based. Avoiding the overuse of hyphens is also a key element in getting the domain name right.

10. Use Headings

The page title will be the first thing a search engine will look at when determining what the page is about. It is also the first thing visitors to your site will see when they get to your page. Therefore it is important that heading contain one or two keywords, they are relevant to the content on the page and provide appropriate targeting.

Headings have an important role in the organisation of information on a website, they are also able to provide aesthetically pleasing aspects to a site. It is recommended to use the appropriate page heading tags through out the site as these enable web crawlers to access the site easily.


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